Dynamic Ivorian artist Vitale, known for her catchy Couper-Décaler tunes, has ventured into entrepreneurship with the recent announcement of the inauguration of her own fashion boutique. The news was shared with her fans during a live broadcast on her Facebook page.
Nadège Bomisso, better known by her stage name Vitale, is an emblematic figure in the Coupé-décalé scene who continues to shine in the music world. Dubbed as the “Beyoncé of Africa”, she has built an outstanding 15-year career, overcoming challenges along the way. Her perseverance and talent have helped her to cultivate a strong fan base and to win the prestigious PRIMUD d’Or prize three times, solidifying her status as the best in the Coupé-décalé genre.
Vitale’s life isn’t just about her musical successes; on a personal level, she enjoys a flourishing love story with her husband, the artist Marko Versace, whom she married in 2023. Beyond her artistic success, Vitale is venturing into entrepreneurship once again, following her first foray into the restaurant business which faced some difficulties.
Aiming to expand her empire and reach a new audience, Vitale announced the upcoming opening of her fashion boutique, “O’Joli By Vitale,” located in Cocody-Angré, during a live stream on her Facebook page on Wednesday, March 27th. The grand opening is scheduled for March 28th at 5 p.m. The boutique will offer a selection of clothing for both men and women, with a special focus on women’s items, revealing Vitale’s ambition to also make her mark in the fashion world.